Apple's iPhone has done phenomenol since it's official release date on June 29, 2007. The Apple iPhone represents a "major cultural shift in consumer behavior and and consumer empowerment," reports Advertising Age, offering some rules for effective marketing on the small screen.
So who is coming after the iPhone? Well Hewlett-Packard and Dell are for starters. Both HP and dell have seen their core business models sink. So they are in the works of making their way into the smartphone sector. We feel this is great for the consumer. Competition will bring better products (sooner), lower prices and a more developed smartphone industry.
Also read Electronic Engineering Times (Asia)/InformationWeek for a their article "Big computer makers catch iPhone fever."
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